Role Summary
We are seeking a results-driven Digital Marketing Specialist with a strong interest in cryptocurrencies, casino gaming, and performance marketing. In this fully remote digital marketing job, you will lead campaigns that connect crypto-savvy players with trusted gaming platforms, turning data-driven insights into meaningful growth. Your work will span across SEO, paid acquisition, social media, email, and brand-building initiatives, all tailored to the fast-paced online gambling industry.
You will join the Marketing & Growth department and collaborate closely with content writers, designers, analysts, and partnership managers. Together, you will craft multi-channel strategies that elevate visibility, boost engagement, and convert curious visitors into loyal returning users. This role is ideal for a marketer who can balance creativity with analytics, and who enjoys working at the intersection of technology, entertainment, and digital finance.
Key Responsibilities
- Develop, launch, and optimize integrated digital campaigns across search, social, email, and other relevant channels, with a strong focus on measurable growth.
- Build and execute crypto casino marketing strategies that highlight unique value propositions, bonuses, guides, and educational resources for players.
- Perform keyword research, on-page SEO optimization, and content briefs to support organic growth and long-term search visibility.
- Coordinate with content and design teams to produce compelling landing pages, blog posts, ad creatives, and newsletters that reflect brand guidelines and campaign goals.
- Track campaign performance using analytics tools, dashboards, and reports, turning data into clear recommendations for continuous improvement.
- Segment audiences and refine targeting across channels to reach players with different levels of experience in crypto and iGaming.
- Monitor industry trends, competitor activity, and algorithm updates to stay ahead of shifts in the online gambling industry and digital marketing landscape.
- Test new channels, formats, and tactics—including influencer collaborations, communities, and emerging platforms—to discover fresh growth opportunities.
Qualifications
- Proven experience as a Digital Marketing Specialist, Digital Marketing Expert, or similar role with ownership of multi-channel campaigns.
- Strong understanding of SEO fundamentals, user acquisition strategies, and content-driven growth, ideally with exposure to iGaming, fintech, or related niches.
- Comfortable working with analytics tools (such as Google Analytics, Search Console, or similar platforms) to interpret traffic, conversion, and engagement metrics.
- Ability to design and run A/B tests on creatives, headlines, landing pages, and email flows, and to use the results to refine strategies.
- Excellent written and verbal communication skills, with the ability to brief creative teams clearly and present performance summaries to stakeholders.
- A proactive, self-motivated mindset suited to a remote-first environment, with strong time management and prioritization skills.
- Interest in casino games, sports betting, or broader iGaming topics, combined with a responsible and ethical approach to promoting gambling-related content.
Ideal Candidate Profile
The ideal candidate is someone who sees digital marketing as both a science and an art. You enjoy digging into dashboards, finding patterns in the data, and then translating those insights into creative campaigns that resonate with real people. You may already have experience working in iGaming or high-competition niches, and you understand what it takes to stand out in crowded search results and social feeds.
You are comfortable owning end-to-end performance—planning, execution, measurement, and iteration—and you do not shy away from experimenting with new formats or channels. You understand that iGaming growth marketing requires a balance of compelling storytelling, clear user journeys, and careful adherence to regional regulations and responsible gambling principles. Above all, you are excited by the opportunity to shape how players discover information, compare platforms, and learn about crypto-powered gaming.
What We Offer
- A strategic role within the Marketing & Growth team, where your ideas and campaigns directly influence visibility, traffic, and conversions.
- The flexibility of a fully remote position, allowing you to structure your workday around focus time, experimentation, and collaboration.
- The opportunity to build deep expertise in crypto casino marketing, search optimization, and user acquisition in a rapidly evolving digital sector.
- Support from experienced colleagues across content, design, and analytics, giving you the tools and feedback needed to consistently improve performance.
- A culture that values curiosity, transparent communication, and continuous learning, where testing, iteration, and optimization are part of everyday work.
How to Apply
If this remote digital marketing job aligns with your skills and ambitions, we would be happy to review your application. Please email your resume and a short portfolio or examples of successful campaigns you have managed, highlighting specific results such as traffic growth, conversion improvements, or ROI achievements.
In your application, feel free to describe campaigns related to iGaming, fintech, or other competitive verticals, and explain how you approached strategy, optimization, and measurement. Shortlisted candidates will be contacted with details about the next steps in the selection process.
